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Nor is there any evidence that implanting sexual images in cake icing increases sales.1
Flip flip flip flip flip.
1 For reviews of research on subliminal influence, see Moore (1992); Pratkanis (1992); Theus (1994). A review by Dijksterrhuiis, Aarts, and Smith (2001) is more sanguine about the possibility of subliminal influence, but acknowledges that even effects found under controlled laboratory conditions tend to be small in magnitude.











Now how the hell could they prove that?
Posted by: Chance | Thursday, 20 July 2006 at 08:43 PM
That's what I wanted to know, but apparently we're in the dirty-minded minority, since everyone else—judging by the footnotes—wants some general information about the current state of research into subliminal influence.
Also, I wasn't kidding about liking your DFW obituary. You see, to quote myself, "I'm a fan of footnotes." (Google Brain concurs.)
Posted by: Scott Eric Kaufman | Thursday, 20 July 2006 at 11:39 PM
For Lent next year, I plan to give up reading the body text of books -- only footnotes and indices for me.
Posted by: Adam Kotsko | Friday, 21 July 2006 at 09:53 AM
McLemee would be proud.
Posted by: Scott Eric Kaufman | Friday, 21 July 2006 at 10:01 AM
I suppose if we keep quiet about it then no one will notice...
Posted by: Alex Leibowitz | Saturday, 22 July 2006 at 07:03 AM