Jessica Beard May 9, 2006. LJ 20
Original title: Batter up! City, team all will make pitches to jury. Written by: Sarah Tully Newspaper: The O.C. Register.
What's in a Name?
The "Anaheim Angels" or the "Los Angeles Angels of Anaheim"? This seems to be Orange County's biggest dilemma to date and the city of Anaheim will not rest until their name is restored to their cash cow. So what happens when money is the issue at hand? Litigation happens. The city of Anaheim has brought a civil suit against the world-champion baseball team in hopes that it will be compensated for the name change and perhaps even be rewarded the vital exclusion of Los Angeles in the name.
The success of the team has brought more popularity than ever in their franchise history. Their 2002 World Series win didn't hurt and the forking over of millions of dollars to get popular players, such as the likes of Vladimir Guerrero was not too shabby of an idea either. However, Disneyland's 50th anniversary was most arguably the determining factor in the 'Angels' climb up the popularity ladder. It's Disneyland…what more needs to be said. As of now, the baseball team will be referred to solely as the "Angels," to avoid any favoritism toward any of the two cities. Riding high on their new-found fame, the new owner of the "Angels" deemed the name change necessary in order to associate with the second largest U.S. media market as part of his long-term marketing strategy. Money, money, and more money.
Similarly, the city of Anaheim had money on the brain. Statisticians, who have the amazing ability to make images of baseball scores purchasable by spitting out spectacular numbers, estimates that the name change will cost "Anaheim" $98 -$374 million, depending on calculation. The idea is that the inclusion of another geographic region will take Anaheim's shine and will deter tourists from visiting Anaheim because the city won't be as popular anymore. Furthermore, the times that the word "Anaheim" was excluded from television broadcasts, newspapers, sports Web sites and other areas are believed to be detrimental to the city's bank account. Per the Mayor Curt Pringle, the city affirms that it has already spent $2.1 million in legal fees. And who said litigation is cheap?
So now the two entities are in a legal battle on the basis that the "Angels" are in breach of contract. The "Angels" insist that there is no such breach because the word "Anaheim" still is present in the team's full name. The litigation will eventually bring a conclusion in this matter, but how will it even begin to terminate the competition between Los Angeles and Anaheim and mend the rift?